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Posts Tagged ‘lead generation’

Free Video Education on Lead Generation

The Get Your Own Leads Mini-Marketing Series is now available!

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Understanding What Motivates Your Customer

Just posted to http://www.getyourownleads.com

Generating High Quality Leads for a Home-Based Business

I remember when I first got started working from home. I was so excited! My husband John and I would be working together and our goals were to make $20,000 a month within our first 90 days so we could quit our jobs and get John a new car.

The enthusiasm quickly waned as we struggled to generate enough quality leads to launch our business. We were already members of the NFL (No Friends Left) so friends and family really weren’t an option for us. So, we had to go “cold market”. Our advisor told us how to do flyers and newspaper ads and that was working ok. We ramped it up and with just flyers and newspaper ads, we were able to achieve our goal of $20K in a single month our third month in.

But, it was A LOT of work. Flyering cars requires a determined mindset and much perseverance (particularly when you’re doing it in 105 degree weather!). So, we wanted a faster, easier way.

And that began our journey into online marketing. Online marketing can be incredibly confusing and frustrating when you don’t know what you’re doing…it can also be very expensive! But, the rewards are great once your systems and ads are dialed in. It takes some diligence to track your results and optimize your campaigns, but over time, you will find that it gets easier to get good quality leads for a great price.

The key is to really educate yourself, put the education into action, track the results and modify the campaigns until they are fully optimized and you are getting a great result.

More on lead generation to come :)